Social Research

Social research refers to the systematic study of social phenomena, including individuals, groups, organizations, and societies. The aim of social research is to generate new knowledge about social behavior, attitudes, and interactions.

Social research can be conducted using a variety of methods, including surveys, interviews, observations, experiments, and case studies. The research process typically involves formulating research questions, designing a study, collecting and analyzing data, and drawing conclusions.

Social research can be applied to a wide range of fields, including sociology, psychology, anthropology, economics, political science, and education. It is used to understand social issues and problems, inform policy decisions, and develop interventions to improve social conditions. Social research is also important for advancing theoretical knowledge about human behavior and social interactions.

  • Baselines, Midline and Endline Evaluations
  • Monitoring and evaluation of data collection
  • Impact assessments
  • Documentation
  • Case Studies
  • Ethnography
  • Total Market Understanding