Opinion polls are surveys that seek to measure public opinion on a specific topic or issue. They are used to gather data on the views, beliefs, and attitudes of a representative sample of people, typically within a given population or geographic region. Opinion polls can be conducted using a variety of methods, including online surveys, telephone interviews, in-person interviews, and mail surveys.

The goal of opinion polls is to provide accurate information about what a particular group of people thinks or feels about a given topic. Pollsters will use a variety of techniques to ensure that the sample is representative of the population being surveyed, including random sampling and stratified sampling.

Opinion polls can be used for a wide range of purposes, including political campaigning, market research, and social and behavioral science research. They can also be used by policymakers to inform their decisions, by media outlets to gauge public opinion, and by advocacy groups to understand the views of their supporters.

It is important to note that opinion polls are not always accurate, and there are many factors that can influence the results, such as sample size, question wording, and the way in which the survey is conducted. However, when conducted properly, opinion polls can provide valuable insights into public opinion and can help to inform decision-making.